case studyCHLOé
2019— IN PARTNERSHIP WITH GOOPSince Gaby Agion founded Chloe in the 1950’s the brand has illuminated women with a particular way of being in the world. Enter goop, the epitome of modern lifestyle and confident femininity, and a platform for timeless fashion. Together the two brands celebrated a sisterhood of female empowerment through clothing with an exclusive capsule collection, a Met gala appearance by Gwyneth Paltrow and Chloe designer Natascha Ramsay-Levi, custom content, retail and e-commerce, event integration and advertising.
“I was so inspired to join forces with Natacha Ramsay-Levi,” says GP. “She epitomizes a strong, chic Frenchwoman and has an inimitable personal style. What’s even more exciting is that we not only get to sell these exclusive bags; we’re also carrying Chloé ready-to-wear for the first time in goop history.”
— Gwyneth Paltrow
“Chloé is the one brand that talks about femininity. That, for me, is something between very natural and very strong. I see Chloé as being a community that women want to be a part of and clothes that relate to your own identity.”
— NATACHA RAMSAY-LEVI InStyle
