case study
Andrew Marc
2019— IN PARTNERSHIP WITH goop
Andrew Marc launched in 1982 as a New York based leather goods company and has since become a leader in the ever-expanding G-III portfolio. The mission for partnership was brand awareness through the stylized elevation of product and a re-introduction of this classic outwear company. Through custom editorial, e-commerce integration, native advertising, events, and influencer marketing, we did just that.